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This web page has the following in the web page, "Our residents dont live in our facility, we work in their home." We saw that the web page also stated " Our Personal Approach to nursing care for the entire family with a focus on routine timely communication is the hallmark of our round-the-clock skilled nursing and therapy services." It also said " We deliver the most advanced rehabilitation and specialty care available with compassion and enthusiasm. We care about providing the highest quality of care for every loved one. Send your loved one an E-Card!." The header had Highland Care Center as the highest ranking optimized keyword. It is followed by Queens, Highland, and Rehabilitation which isn't as ranked as highly as Highland Care Center. The next words highlandrehabandnursing.com uses is Nursing Care Center. New York was included and might not be understood by search engines.